Stop margin leaking at the shelf edge.
A no-nonsense pricing-control manual for supermarket owners, franchise operators, buyers, store managers and pharmacy front-shop teams who need profit, trust and execution — not pricing theatre.
Built from 46 years of FMCG and retail operating experience, PRICE EDGE turns pricing psychology into practical margin-control discipline for real South African store conditions.
Why this book now
The margin leak is usually not where the team thinks it is.
South African FMCG retailers do not only lose profit because prices are too low. They lose profit when pricing decisions are not connected to landed cost, shrink, supplier funding, rebates, till execution, stock timing and shopper trust.
Shelf price ≠ till price
A small mismatch becomes a queue delay, a supervisor call, a customer trust issue and a compliance exposure.
Promotions hide cash damage
Turnover can rise while shrink, markdowns, labour, logistics and cash-carrying costs silently destroy true net profit.
Supplier funding is assumed
“The supplier said they’ll cover it” is not funding. If it is not confirmed, claimed and received, it is hope.
Township cash points are ignored
R5, R10, R20, R50 and R100 missions shape shopper behaviour. Price architecture must match cash-in-hand reality.
Premium shelves look tired
Health & beauty, personal care and front-shop value depends on shelf condition, lighting, unit pricing and trust.
PRICE EDGE fixes the control chain
The book gives operators a practical system for pricing discipline, owner review routines and margin protection.
Not pricing theory. Store-floor control.
PRICE EDGE is written for operators who need to make decisions under pressure: what to price, what to fund, what to stop, what to check, and what to file as evidence.
It connects customer psychology to commercial discipline — because a clever shelf ticket means nothing if the promotion loses money.
Inside the playbook
A practical operating system for retail pricing discipline.
From psychological pricing methods to shelf-to-till scan sheets, the book is designed to move from insight to action inside the store.
Pricing methodology
Charm pricing, round-number pricing, bundles, anchors, decoys, price lining, loss leaders and odd-even pricing — with where each works and fails.
Township trading tactics
Cash-in-hand price ladders, grant-cycle planning, pack-size affordability, spaza competition and reseller-basket controls.
Margin-control models
Promotional true-net-profit calculation, landed cost logic, shrink, cash-carrying cost, supplier funding and rebate recovery.
Execution checklists
Daily 10-item scan control, KVI tracker, buyer checklist, store-manager controls, competitor price walks and monthly owner review routines.
Built for operators
If your business sells FMCG, this book speaks your language.
PRICE EDGE is tailored to South African supermarket, franchise, independent, township, health & beauty and pharmacy front-shop realities.
Owners & retail investors
Use the dashboard, maturity scorecard and 30-day action plan to identify margin leaks and hold the team accountable.
Buyers & category managers
Use the true-net-cost bridge, KVI audit and supplier funding rules before approving any promotional price.
Store managers
Use daily shelf-to-till controls, promotion start/end sign-offs and till dispute reviews to rebuild trust at store level.
Franchise operators
Strengthen local execution while respecting head-office promotional rules, supplier terms and franchise agreements.
Township retailers
Build pricing around R5, R10, R20, R50 and R100 missions — without treating township pricing as blanket discounting.
Pharmacy front-shops
Separate regulated medicine pricing from front-shop retail pricing, with clear controls for health, beauty and wellness products.
RIDBS connection links
Need support beyond the book?
PRICE EDGE is the playbook. RIDBS advisory services help operators diagnose, correct and rebuild the disciplines that protect store profit.
Store Profit Audit
A focused diagnostic on where the store is losing money and what must be corrected first.
Get details →Site & Store Feasibility
Catchment review, location viability, expected sales logic and go/no-go decision input.
Get details →Monthly Retainer Advisory
Fractional retail leadership for owners who need continuous senior operating guidance.
Book a call →Full Store Optimisation
Practical correction of controls, category execution, pricing disciplines and stock handling.
Get details →Franchise Performance Review
Independent review of performance, compliance, execution and management accountability.
Get details →Supply Chain & Turnaround
Support for stressed retailers where stock flow, supplier logic and working capital need urgent correction.
Get details →Get the playbook
Protect the margin before it leaks.
Download PRICE EDGE and start using the 30-minute owner quick start, KVI controls, promotional true-net-profit calculator, supplier funding tracker and shelf-to-till scan discipline inside your store.
priceedgeadvantage, #supermarketpricing, #retailpricingstrategy, #southafricanretail, #franchisesupermarket, #pricecompetition, #FMCGretail, #grocerypricing,