SHIFTING BASKETS Preview Flipbook

Selected pages: Cover, Chapter 7, Chapter 15, Chapter 21, Chapter 22

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Cover
Cover
Chapter 7 — Price Pressure and the Great Trade-Down
Chapter 7 — Price Pressure and the Great Trade-Down
Chapter 15 — Adult Children, Family Pressure, and the Hidden Managers of the Basket
Chapter 15 — Adult Children, Family Pressure, and the Hidden Managers of the Basket
Chapter 21 — Generational Cohorts: Gen Z, Millennials, and Gen X
Chapter 21 — Generational Cohorts: Gen Z, Millennials, and Gen X
Chapter 22 — Ethnic and Demographic Deep Dives
Chapter 22 — Ethnic and Demographic Deep Dives

Industry References

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