Site & Store Feasibility — RIDBS Retail Intelligence
02 — Remote-First Service

Site & Store
Feasibility.
Know Before You Sign.

Data-driven viability assessment for new store sites or existing expansion — location scoring, catchment analysis, competitive mapping, and financial modelling. All delivered remotely, before you commit a single rand.

Get Your Feasibility Report See What We Assess
7
Business days
to delivery
100%
Remote —
no site visit
5
Assessment
modules
Sample Feasibility Findings
Viable
Location Score 74 / 100 Strong
Catchment Population 48,200 Viable
Competitors in Radius 3 stores Moderate
Revenue Potential (Yr 1) R18–24M Modelled
Break-even Timeline 14 months Review
Go / No-Go GO Conditional
Recommendation Proceed with conditions
What You Receive

Five Deliverables.
One Clear Decision.

📍
Location Score Report
Scored assessment across 12 location factors — traffic, demographics, access, visibility, and anchor tenants.
🗺️
Catchment Analysis
Population, income profile, household spend data, and customer draw radius mapped to your format.
📊
Revenue Potential Model
3-scenario revenue forecast (conservative, base, optimistic) with break-even and payback timeline.
🏪
Competitive Landscape Map
Named competitors mapped with format, estimated turnover, and gap analysis showing your opportunity.
✅
Go / No-Go Recommendation
A clear, evidence-backed recommendation — proceed, proceed with conditions, or do not proceed — with full reasoning.
The Assessment

Five Modules. Every Decision Factor Covered.

Each module isolates a specific element of site viability. Together they give you a complete, evidence-based picture of whether a location will work — before you sign a lease or commit capital.

MODULE 01
Location Scoring & Demographic Analysis
+

We score the site across 12 location factors drawn from decades of African retail site selection experience. This is not a Google Maps exercise — it is a structured assessment of everything that determines whether a retail site generates foot traffic and converts it to revenue.

Overall location score out of 100 with factor-by-factor breakdown
Population density and household income profile within 1km, 3km, and 5km radius
Age and household composition analysis matched to your target format
Daily traffic flow estimates from available data and site description
Visibility, access, and parking assessment from walkthrough video
Anchor tenant analysis — what else draws customers to this location?
Sample Output — Location Score
Traffic & Footfall18/25
Demographics Match22/25
Visibility & Access16/25
Anchor & Complementary18/25
Total Score 74/100
MODULE 02
Traffic & Footfall Estimates
+

We build footfall estimates from catchment population modelling, nearby retail benchmark comparisons, and site observations. This gives a realistic trading week projection before the store opens.

Peak and off-peak traffic hour analysis by day of week
Estimated weekly shopper visits under conservative and optimistic scenarios
Average basket size benchmarks for your store format and catchment income level
Transaction count projections matched to your planned checkout capacity
Seasonal trading pattern analysis for your region and category mix
Sample — Weekly Footfall Model
ScenarioVisitors/wkBasket
Optimistic4,800R520
Base Case3,600R480
Conservative2,600R440
MODULE 03
Revenue Potential Modelling
+

We build a 3-year revenue and margin model — projecting turnover, gross profit, fixed costs, and net trading profit under three scenarios. This is the financial input you need to assess the site and present to a bank or investor.

Year 1, 2, and 3 revenue projections under 3 scenarios
Gross margin forecast by department based on format benchmarks
Fixed and variable cost structure — rent, labour, utilities, shrinkage
Break-even analysis — monthly revenue required to cover costs
Payback period on capital investment under each scenario
Sensitivity analysis — what happens if footfall is 20% below base case
Sample — Year 1 Revenue Model (Base Case)
Projected RevenueR21.4M
Gross Profit (22.4%)R4.79M
Total Fixed CostsR3.82M
Net Trading ProfitR970K
Break-even: R17.1M/yr · Payback: 14 months
MODULE 04
Competitive Landscape Assessment
+

We map every competitor within your trading radius — named, sized, and assessed. We analyse each competitor’s format, estimated turnover, strengths, weaknesses, and the specific gap they are leaving that your store could fill.

Named competitor mapping within 1km, 3km, and 5km radius
Format and estimated floor size for each competitor
Estimated annual turnover and category strengths per competitor
Identified gaps in the local market — what nobody is doing well
Your proposed positioning relative to the competitive set
Market share capture estimate based on your format and differentiation
Sample — Competitor Summary
Competitor A — 0.8km
Supermarket · ~620m² · Est. R28M/yr · Weak on fresh & chilled
Competitor B — 2.1km
Cash & Carry · ~1,200m² · Est. R65M/yr · No convenience format
Gap Identified
No quality fresh produce within 3km. Strong opportunity for 400–650m² supermarket format.
MODULE 05
Full Risk Assessment & Go/No-Go Recommendation
+

Every site has risks. We document them clearly — regulatory, competitive, financial, operational — and rate each one. Then we give you a clear recommendation with conditions attached. A clear answer: go, go with conditions, or do not go.

Risk register — each risk rated by likelihood and financial impact
Regulatory and zoning considerations for the site and format
Key assumptions and what must be true for the base case to hold
Mitigation strategies for each identified risk
Clear go/no-go recommendation with specific conditions if applicable
30-minute online video strategy call to walk through the recommendation
Sample — Risk Register
RiskLikelihoodImpact
New competitor opens nearbyMedHigh
Lease terms unfavourableLowHigh
Footfall below base caseMedCritical
Data Collection

What We Need From You

No architects. No site surveys. No expensive consultants on the ground. You provide four things — we do the rest remotely.

📍
Site Address & Details
Full address, approximate floor size, proposed format, and intended opening date.
Full street address
Approximate GLA (gross leasable area)
Proposed store format and category mix
Draft lease terms if available
🎥
Site Walkthrough Video
A 5–10 minute smartphone video of the site, surrounding streets, and access points.
Film the building exterior from all angles
Walk the immediate surrounding area
Show access roads and car parking
Interior footage if accessible
💰
Capital & Financial Context
Your investment budget, funding structure, and any existing trading data from nearby stores.
Total available capital for fit-out and opening stock
Existing store performance data (if expansion)
Target monthly revenue or profit expectations
Decision timeline — when must you commit?
📋
Site Briefing Form
A short questionnaire covering your objectives, constraints, and what success looks like.
Your strategic reason for this site
Key concerns or risks you already see
What a go/no-go means for your business
📋 Book & Get Briefing Form →
How It Works

From First Contact to Final Report in 7 Days

01
📞
Book Discovery Call
Free 30-minute online video call. We understand your situation, confirm the assessment fits, and send the briefing pack.
DAY 1
02
📤
Upload Your Data
Send the site video, address details, financial context, and completed briefing form via your secure shared folder.
DAY 2–3
03
🔍
Deep Analysis
RIDBS runs all five modules — location scoring, catchment, revenue modelling, competitive mapping, and risk assessment. No shortcuts.
DAY 3–6
04
📄
Report & Strategy Call
Full feasibility report delivered. Followed by a 30-minute online video strategy call to discuss findings and your next steps.
DAY 7
SITE & STORE FEASIBILITY

Know Before You Sign.
Make the Right Call.

A feasibility assessment costs a fraction of a bad lease. One wrong site decision can cost years of trading loss. One well-timed assessment pays for itself before the ink is dry.

7
Business Days
5
Assessment Modules
100%
Remote Delivery
Book a Free Discovery Call

No commitment required · RIDBS responds within 24 hours

Industry References

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